A keynote reaches the people in the room — once. Content reaches everyone who scrolls past it, for as long as it's online. This calculator shows the difference for your speaking schedule.
Move the sliders to match your year. The multiplier is the whole point: it's how many more people your ideas reach online versus the live audience alone.
Your numbers
Adjust “avg views per clip” to your real numbers — this is a projection to show the multiplier effect, not a guarantee.
Online vs. the room
60×
Your ideas reach roughly 60× more people online than from the stage alone.
144
Short-form clips a year
216,000
Projected online views a year
3,600
In-room audience a year
What it shows
The room is finite; the feed is not. Even at conservative view counts, turning each keynote into a dozen clips puts your ideas in front of far more people than attended live — and unlike the room, those views compound across every event you do.
How to use your number
Whatever multiplier you land on, that's the reach you're leaving on the table every time a keynote goes uncaptured. The fix isn't speaking more — it's making each talk you already give work harder.
Keep Going
More free resources
Turn One Keynote Into 30 Days of Content
Most speakers walk off stage with nothing but applause. Here's exactly how to turn one keynote into a month of short-form video that keeps you booked.
Read it →TemplateThe Keynote Capture Shot List
Great clips are made on site, not just in the edit. The exact shot list our crews run — use it whether you hire us or hand it to whoever's filming.
Read it →ChecklistThe Speaker Reel Checklist
A meeting planner decides in about 60 seconds. The exact elements your sizzle reel needs — and the ones that get you passed over.
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